M.Sc. ELECTRONIC MEDIA

Application status
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Open

Duration
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2 years

Study mode
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Full-time

Entry Requirements
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Any graduate with 50% marks in the aggregate of all subjects including languages is eligible.

Overview

M.Sc. Electronic Media

This post-graduate programme at GCU is one that helps furnish students with the knowledge they need to become stellar media managers or advisors as they comprehend the workings of any media company. With the world constantly evolving into a more digital one, subjects such as Media Research, Broadcast Journalism, and Cinematography are increasingly important. As a result, it is no surprise that GCU’s students are quickly immersed into prestigious positions within organisations such as technical support officers, social media account managers, and media planning officers.

As an electronic media graduate, candidates will be able to set up advanced advertising strategies based on a given set of marketing objectives, circulate executive messages, resolve complaints, execute marketing strategies, and coordinate a company’s digital presence. By assisting companies and enterprises with such activities essential to branding, and marketing they can effectively navigate companies towards their goals, all the while significantly advancing their own career.

Navigating the waters of electronic media is a challenge that companies will continue to face for the foreseeable future. Students graduating from this programme will go on to become distinguished Public Relations Officers, Media Planning Managers, Electronic Data Organisers, Technical Support Managers all the while being bestowed the opportunity to move on to a wide array of other roles.

Key Benefits

  • At GCU you will be taught by academics who are either actively engaged in media research or who have extensive media industry experience, giving you a unique blend of emergent ideas and real-world knowledge.
  • We welcome industry leaders from the local short film Industry and media leaders from around the world to work with our students. Programme Leaders of the Film Industry and Cultural Forums to give guest lectures and share their insight and experiences with our students.
  • As a student of this course, you'll receive a wide variety of media exposure during the program and have practical exposure to the specialization in the media front.
  • We encourage the students to participate in the video documenting of all the major events and programmes of the college as we have more than 120+ programs like seminars, workshops, conferences, meets and cultural events etc. A campus news bulletin called G NEWS (Video) and Campus Radio News is the student-centric programs done by Electronic media students of GCU.
  • Our staff are active in research and industry, and their combined areas of expertise include media industry experience and major media organisations, social media, interactive and media cinematography, graphics and animation, 3d modelling, web designing, video editing, sound recording, production of news bulletin and reporting, production of advertising and corporate films.
  • You'll have the opportunity to work on real industry briefs. In the past, students have worked with TCS, Concentrix, Amazon.com, Coco cola, Business fundamentals and Cognizant in various fields in MSc Electronic Media.

Entry Requirements

Any graduate with 50% marks in the aggregate of all subjects including languages is eligible.

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Fee structure for the Academic year 2022-23

Domestic / NRI Fee Structure

Programmes

M.Sc .Electronic Media

Course Duration

2 years

1st Instalment

INR 25,000

3 Subsequent Instalments

INR 60,000

International Fee Structure

Programmes

M.Sc .Electronic Media

Course Duration

2 years

1st Instalment

$ 500

3 Subsequent Instalments

$ 967

OTHER FEES

CAUTION DEPOSIT : Rs. 5000/- to be paid by all the students. (Rs. 3000/- will be refunded after successful completion of the course and Rs. 2000/- would be retained towards registration fees for life time Alumni Association Membership)

EXAMINATION FEES PER SEMESTER

UG Programs: Rs.1550/-, PG Programs: Rs.2250/-, Research Programs: Rs.5500/-, Diploma Programs: Rs.1850/-, Practical Examination + Viva Voce Charges (wherever applicable): Rs.750/-

Semester 1

  • Introduction to Media and Communication
  • News Gathering and Writing for Electronic Media
  • New Media Technologies
  • Radio Production
  • Radio Production (P)
  • Photography Lab (P)

Semester 2

  • Development Communication
  • TV Production and Management
  • Media Research Methods
  • Sound Design and Production
  • Video Editing (P)

Semester 3

  • PR and Corporate Communication
  • Media Management and Laws
  • Cinematography
  • Web Designing and Development (P)
  • Graphic and Animation (P)

Semester 4

  • Principles and Practices of Advertising
  • Film Analysis and Appreciation
  • Advertising Lab (P)

Programme Prospects are as follows

Our GCU graduates are highly committed and their knowledge and skills are highly prized by employers across India and the world. Our graduates go on to take up challenging roles within a range of media industries including Public Relations and Communications agencies, Events Marketing agencies, Business Intelligence, Social Network Marketing, Music Licensing and Record Labels. Students from our course have also taken up roles in high-profile international companies. At Garden City University we have a working placement drive which in the past has proven to increase your success in the job market, as well as being a fantastic experience. You can gain extra insight into the working related place environments as a part of the working placements drive which undertakes by using the experience as a basis for your Dissertation Projects. Students are encouraged to seek out some of the many opportunities the city of Bangalore has to offer whilst being supported by one of our dedicated Employability Officers throughout the process.

Educational route

The students should have the enthusiasm for scholastic activities such as rational reading & writing practices, media research, analytical reasoning capability, communicative approach and they should show interest in a compact module structure.

Community route

The students are expected to participate in various academic and also in community-based programs, making the most of the opportunities available to you.

Composite route

You are encouraged to be active in varied extra-curricular activities and enjoy participation in areas such as sport, traveling, outdoor activities and community work.

Co-culture route

Although we do not require applicants to have been in paid or voluntary employment, we welcome applications from those who can manifest assiduity and propensity to prioritise by being employed in assignments alongside their studies.

Students Speak

Why I Chose GCU

FAQ

Garden City University is a 28-year-old institution and INTERDISCIPLINARY in nature. The University has eight Schools under it offering courses from Diploma to Bachelor to Post graduation to PhD. The university has students from 81 different countries and every state and union territory in India. The University has the unique mix of Arts, Science and Management Education offered with Technology as the base. Be it Media studies, Life Sciences or Hotel Management, the emphasis is on practical education with the aid of technology tools to enhance learning and equip a student to work in the industry. Not to mention GCU has the credit of awarding graduation certification to 28 Colonels of the Indian Army attached to the Corps of Military Police.

The admission process is based on the courses offered at the UG and PG level.
The student goes online, fills the application with required details and files the same online for registering for the programme of choice. This will be accompanied by paying a registration fee as mentioned in the application form.
However, if the student needs any clarification, be it regarding the programme of choice or GCU as a University, entry criteria etc, the counsellors at the University are just a call away.
Once the registration process is completed, the admissions department shall communicate on further documents required and fee to be paid for the programme of choice.
Post the above process the student shall submit their original certificate to the registrar’s office for validation and verification. Once this process is completed the student gets enroled and an ID card is issued to the student. (Hostel formalities and transportation facilities are addressed in this page)
After enrolment the student shall voluntarily apply for GCU’s talent test which shall be the criteria for availing scholarship for the first year of study. Such talent test shall be conducted year on year to encourage studious students and also set the criteria for a UG student to be the most favoured student of choice for PG programmes.

The University runs its own hostels for boys and girls separately. The hostels are in the vicinity of the campus with automated entry and further secure measures. More details on the hostel, fees and terms and conditions may be availed from the admissions office.