Introduction
The Department of Management Studies, Garden City University, organized an industrial visit to Wildcraft India Limited, Bangalore, on 12th February 2025. The visit was aimed at providing students with practical exposure to business operations, manufacturing processes, and supply chain management in the retail and outdoor gear industry.
Objectives of the Visit
- To understand the production and operational strategies at Wildcraft India Limited.
- To gain insights into the marketing, branding, and supply chain management of the company.
- To explore the latest trends and innovations in the outdoor gear industry.
- To bridge the gap between theoretical learning and industry practices.
Company Overview
Wildcraft India Limited is one of India’s leading outdoor and adventure gear brands, known for its quality backpacks, travel gear, and performance clothing. The company has established itself as a premium brand in the Indian market, catering to adventure enthusiasts and urban consumers.
Industrial Visit Highlights
- Welcome & Orientation: The visit commenced with a warm welcome by the Wildcraft team, followed by an introductory session on the company’s history, vision, and product range.
- Manufacturing Unit Tour: Students were taken on a guided tour of the production facility, where they observed various stages of product manufacturing, including fabric cutting, stitching, assembling, and quality checks.
- Supply Chain & Logistics: Experts from the supply chain team explained the procurement, inventory management, and distribution strategies adopted by Wildcraft to ensure seamless operations.
- Marketing & Branding Strategies: The marketing team provided insights into the brand’s positioning, digital marketing strategies, customer engagement, and retail expansion plans.
- Interactive Session: Students had the opportunity to interact with industry professionals, ask questions, and understand the real-world application of business concepts.
- Closing Remarks: The session concluded with a token of appreciation from the university and a group photograph to commemorate the visit.
Key Learnings
- Understanding of production workflows and quality control measures in a manufacturing unit.
- Practical knowledge of inventory and supply chain management.
- Exposure to marketing strategies and customer relationship management in the retail industry.
- Insights into career opportunities in the manufacturing and retail sectors.
Conclusion
The industrial visit to Wildcraft India Limited was a highly enriching experience for the students, providing them with valuable industry insights. It helped them understand the practical aspects of business operations and enhanced their knowledge of the corporate world. The Department of Business Administration expresses gratitude to Wildcraft India Limited for their hospitality and knowledge-sharing.