University established through Act no. 47 of 2013 in Karnataka State and is approved by UGC, Govt. of India
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BBA Business Analytics in association with IBM


This Programme is approved by University Grants Commission.

Data and its accumulation is infinite. It is available on the cloud, on servers, in data warehouses, on your personal computers and mobile devices. The importance of data is being understood ever so quickly. Regardless of its abundance and accessibility, there is a severe underutilization of it. Data requires segregation and analysis, so as to help engage hunches scientifically. The analytics process starts with data collection, in which data scientists identify the information they need for a particular analytics application and then work with data engineers and IT staffers to assemble it for use. Data from different source systems may need to be combined via data integration routines, transformed into a common format and loaded into an analytics system, like Hadoop cluster, NoSQL database or data warehouse. In other cases, the collection process may consist of pulling a relevant subset out of a stream of raw data that flows into, say, Hadoop and moving it to a separate partition in the system so it can be analyzed without affecting the overall data set. (Click to know the fee structure)

Data once segregated and analyzed provide limitless opportunities to engage at infinite levels along numerous verticals. An example can be in the case of health care; where health agencies can accurately predict the rate and extent of a particular epidemic. Having data in any organization is essential, but the ability to analyses it appropriately provides the edge.

Most of the modern enterprises use analytics to better help understand the information contained within the data, thereby predicting consumer behavior and trends, which helps identify what is most important to an organization and its future business decisions.

Increase in the use of Data has also dramatically pushed the demand for Data Analysts, Business Analysts & Data Scientists over last few years, across the country. Many of the organizations are finding it difficult to get required skilled professionals easily to suit the requirement. Garden City University has collaborated with IBM Career Education to create critical skills in the areas of Business Analytics & Big Data and launched BBA with Specialization in Business Analytics in association with IBM.

The objective of this programme is to provide the requisite theoretical & practical knowledge to students, enabling them to process and evaluate various data sets within information generating systems, thereby transforming students into professionals with a scientific disposition in the area of Business Analytics.

The core objective of the BBA with specialization in Business Analytics programme in association with IBM is to demonstrate the techniques and theories associated with various data sets and its analysis which include Statistics, Data Science, Data Mining, Machine Learning, Big Data Techniques, Data Warehousing and Data Visualization. The purpose of this programme is to inculcate within our students the ability to work with data in the most scientific manner possible. We have dedicated industry experts, with both practical knowledge and academic understanding, to deliver the program. Some of the sessions will also be delivered by IBM Subject Matter Experts as a part of regular program.

The following are some of the real world applications of the course:

  • Segregation of data
  • Understanding and analyzing information within the data.
  • Decision Making through the use of data.
  • The ability to design and develop systems for processing information and
  • its analysis, which leads to the right predictions and actions.

ABOUT IBM Career Education Program

Today, there is a growing demand for skilled professionals. The key to preparing students into tomorrow’s professionals, is to develop industry capabilities right from the foundation level.

The IBM Career Education program, has been designed to develop critical skills and nurture basic competencies in Higher Education. The Career Education Program includes specialized courses to help develop sufficient industry needed skills for manpower on emerging areas of technology such as Cloud, Mobility, Big Data, Business Analytics and Cyber security.

Garden City University and IBM have agreed to collaborate to build critical mass in the area of Business Analytics & Big Data Analytics. As a part of the understanding, Garden City University has set up an IBM Software Lab for Emerging Technologies at the campus to help students enhance their skill set through access to cutting edge technologies. The platform brings together the latest in software content, real-world industry experiences, hands-on lab courses and the best practices, all into a single unique education program, to prepare students to be readily employable.

Degree Co-Branded Certificate IBM Training
Degree will be issued by Garden City University at the end of the program , on successful completion Students , taking part in IBM Collaborated Program will receive Co-Branded Certificate from IBM & Garden City University at the end of the program , on successful completion In every semester IBM Trainers will be visiting the University and will conduct at least one topic , relevant to IBM Technologies


On completion of this course at Garden City University, students are eligible for career opportunities in areas of Design Engineering, Computing/IT Consulting ,Solution Developing , Data Science and many more

Analytics certified graduates are in high demand as organizations are looking for ways to exploit the power of Big Data. The number of job postings related to Analytics has increased substantially. There is still a large number of unfilled jobs across the globe due to shortage of required skill. McKinsey Global Institute studies show that the US will face a shortage of about 190,000 data scientists and 1.5 million managers and analysts who can understand and make decisions using Big Data by 2018.

Randstad states that the annual pay hikes for Analytics professionals in India is on an average 50% more than other IT professionals. While the Indian Analytics Industry Salary Trend Report states that 14% of all analytics professionals in India get a salary of more than Rs. 15 lakh per annum.

This course once completed, also offers students the path to further studies in the evolving areas of Information Management.

Course Structure

Semester I

  • Management Foundations
  • Business Accounting - I
  • Quantitative Techniques in Business
  • Foundation Course in Business Analytics
  • Ability Enhancement Courses
  • Modern Indian Language
  • Skill Enhancement Courses
  • Speaking Kannada
  • Information & Communication Technology

Click here for detailed syllabus

Semester II

  • Organizational Behaviour
  • Business Accounting - II
  • Business Economics
  • Introduction to Predictive Analytics (1T + 2P)
  • Industry Session – Use Cases of Analytics (1P)
  • Ability Enhancement Courses
  • Environmental Studies
  • Skill Enhancement Courses
  • Communicative English

Click here for detailed syllabus

Semester III

  • Marketing Management
  • Human Resource Management
  • Financial Management
  • Business Environment
  • Data Manipulation in Predictive Analytics (1P)
  • Foundation Course in Descriptive Analytics (1T + 2P)
  • Skill Enhancement Courses
  • Research Methodology

Click here for detailed syllabus

Semester IV

  • International Business
  • Business Law
  • Cost & Management Account
  • Foundation Course in Big Data Analytics (1T + 2P)
  • Industry Session – Use Cases of Big Data Analytics (1P)
  • Skill Enhancement Courses
  • Excel in excel

  • Click here for detailed syllabus

Semester V

  • Production and Operation Management
  • Entrepreneurship Development
  • Income Tax Law and Practice
  • Social Media Analytics (2P)
  • Cognitive Analytics (2P)

Semester VI

  • Management Information System
  • Strategic Management
  • Sectoral Analytics – HR/Marketing (1T + 2P)

Specialization Courses


Human Resource


International Business

Advanced Financial Management

Industrial Relations

Consumer Behaviour

International Business Environment

Financial Markets and Operations
Human Asset Planning and Development
Advertising & Sales Promotion
Foreign Trade policy
International Financial Management
Labour Laws
Brand Management
International Financial Management
Security Analysis and Portfolio Management
Performance and  Compensation  Management
Digital Marketing
Export Import Procedures and Documentation


The detailed syllabi of this program is further being reviewed for modification in connection with the recent developments within India and the globe. Since it is a dynamic approach to syllabi making the same shall be updated shortly.

Fee structure for the Academic year 2020-21

Programmes Course Duration 1st Instalment 5 Subsequent Instalments
BBA IBM 3 years 25000 75000

1st Instalment 5 Subsequent Instalments
$ 500 $ 1080
DOUBLE SHARING 95000 110000 120000 95000 95000
SINGLE SHARING 135000 155000 165000 135000 135000
SINGLE WITH AC & REFRIDGERATOR - 180000 190000 - 180000

For further information mail to

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Application status : Open

Duration : Three years

Study mode : Full-time

Entry Requirements : Pass in 10+2 / Equivalent with minimum of five subjects

Fee structure 2020-21

1st Instalment 5 Subsequent Instalments
25000 60000
1st Instalment 5 Subsequent Instalments
$ 500 $ 1080

Click here to see the Accommodation Charges

Entry Requirements

Pass in 10+2 / Equivalent with minimum of five subjects.

Wherever grading system or any other system is followed for evaluating the performance of the candidate in the qualifying examination, the applicant should ensure that a certificate indicating the percentage obtained has to be submitted through the University / Board last studied. Applicants passing GCE / O / A level examination should have passed 4 + 3 or 5 + 2 subjects at the O & A level respectively.

The examination approved by the Association of Indian Universities (AIU) only will be considered by the Garden City University, others who have passed the examination which is not in the AIU approved list shall obtain equivalence certificate from the Association of Indian Universities.

About Admissions

"Our graduates belive in Professionally Doing and Scientifically Knowing." Garden City University established under sub section (3) of Section 1 of Garden City University Act, 2013 (Karnataka Act No. 47 of 2013).

The admissions desk here at Garden City University, maintains a pragmatic approach towards prospective students. Our focus is not on quantity of students rather; it’s their willingness to align themselves with our values and belief systems, while maintaining very clear-cut academic standards. The process of applying to the best programmes offered at GCU, is facilitated in an organized and effortless manner by our admissions team, who are always willing to assist you with your queries.

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